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News and views on the home credit industry from the CCA and its members

News for Members

29 June 2015

MEMBERS’ MARKETING OPPORTUNITY

The CCA is currently offering a range of cost-effective online marketing opportunities to our members.  

Our website, www.ccauk.org is recognised as the primary resource for the home credit sector and is the first point of contact for a range of organisations and consumers.  Opting to promote yourselves in a banner ad, sponsor our e-newsletter, feature as a case study or commit to one of our marketing packages will deliver a number of benefits:

The Audience

The site, www.ccauk.org is the definitive online resource for the home credit sector, attracting visitors from various organisations within the financial services industry including:

  • government and regulatory organisations (FCA, Money Advice Service etc)
  • financial advisers
  • consumers
  • CCA members
  • financial services media
  • influential acadamics

 

Member Benefits

Advertising on www.ccauk.org will allow you to:

  • boost your profile and reputation by association with the 'recognised home of home credit'
  • generate increased awareness of your company, cost effectively, with the organisations and individuals detailed above
  • complement any of your existing on or off-line advertising campaigns
  • provide a new source of inbound traffic to your own website

 

Marketing Options

A range of advertising and sponsorship packages are available, tailored to each member's individual requirements and budget:

  • Banner Ads - 3 sizes available (see below)
  • Newsletter Sponsorship
  • Member's Case Study

 

Or a combination of the above.

a.  Banner Ads:

The CCA's design agency will design the ad if required.  All our members need to do is to simply supply their logo and wording.

Members have the choice of appearing on the site's most visited pages eg. the home or press pages are particularly popular.  The location selected will depend on the ad's content and target audience.

Available ad formats include the following: (examples will be provided to members during initial discussions)

  • Standard - 468 x 60px
  • Sky Scraper - 120 x 600px
  • Square - 250 x 250px

 

The content of the banner ad should be aimed at promoting the member's organisation at a corporate level, rather than promoting individual financial products or services.

Each ad will be hyperlinked back to the member's own web site.  Members will be able to identify visitors who have originated from the CCA website in their web analytics.

Pricing (+VAT) on a flat rate basis:

3 month (minimum) banner ad campaign £350.00

6 month banner ad campaign £550.00

12 month banner ad campaign £850.00

(The price quoted for banner ads includes the cost of designing your ad.)

b. Newsletter Sponsorship:

Members can also opt to include their company logo within the header of the CCA's branded emails (e-bulletins and enewsletters) which are regularly distributed to a database of 400+ email subscribers.  Our email marketing campaigns have been particularly successful, generating an average open rate of 63.5% (the industry average is 18.5%).

Pricing (+ VAT)

For a 12 month period - £600.00

c. Member Case Study: 

Members can include a case study promoting their organisation within a new dedicated area of www.ccauk.org.  The company logo, plus content and images must be supplied.

Pricing (+VAT)

Case Study (to appear in dedicated section of the site) - £1200.00

d.  Marketing Packages:

For members who are interested in buying a package of marketing support from the CCA including a combination of options a,b and c, we would be happy to discuss your requirements further and agree a discounted rate. 

What to do next

The availability of advertising slots is limited so members will be offered access on a first come, first served basis.  Members who are interested in any of the marketing options above should initially contact Karen or Jack at the CCA to discuss their requirements so that we can recommend the most suitable solution:

Karen on 07812 146338 or email kw1marketing@btinternet.com

or 

Jack on 01244 394760 or email jack.bennett@ccauk.org

CCA News

CCA News - January 2015 cover

Our quarterly magazine, CCA News, keeps our members up to date with all the latest news and issues affecting the home credit industry.

Download CCA News